Author Archives:

About Rob Chidley

Professional copywriter, author and self-taught, improvisational gardener.

Word use, abuse and overuse: Whisperer

Posted on May 15, 2012

Some years ago I went on a week’s intensive course all about horse body language (no, really, I did).  The course was run by the fascinating Intelligent Horsemanship organisation under Kelly Marks, the UK’s first lady and star pupil of … Continue reading →

Posted in Publishing, Writing | 3 Comments

Books and Parenting ~ Part 2

Posted on May 8, 2012

Richard is very passionate about books. He is very careful in choosing which one to chew, suck or ‘bang’ with his hands. I’d like to think he is a literary progedy, because he spent a lot of time choosing between … Continue reading →

Posted in Garden or Family, Publishing | Leave a comment

Neologisms I’ve spotted

Posted on April 19, 2012

Apptivist – a fusion of smartphone app and activist. I have been recently working on a smartphone application concept for charities and businesses which want to engage their supporters/ customers in promoting their work.  This app harnesses phone tech and … Continue reading →

Posted in Copywriting, Writing | Leave a comment

Book Choice Parenting Dilemma

Posted on March 22, 2012

I was recently in a charity shop. Richard (my 17-week-old son) was on my back in his backpack seat and doing his usual trick of flirting with everyone who comes within gurgle-range. I was browsing books. I found one for … Continue reading →

Posted in Garden or Family | 1 Comment

KONY 2012 – a decade-long campaign reaches critical mass

Posted on March 8, 2012

Yesterday a video went viral.  Within hours the phrase KONY 2012 was appearing on facebook pages, twitter feeds, blogs, emails and various discussion fora.  The video was a 30 minute documentary by Jason Russell, a film-maker and founder of Invisible … Continue reading →

Posted in Copywriting, Publishing, Writing | 2 Comments

Looking for a freelancer?

Posted on February 22, 2012

I’ve just joined Guru.com – a new kind of website which allows freelancers place bids on live jobs in an international forum.  The only problem with this method of finding work is that the freelancer has to pay to bid on … Continue reading →

Posted in Clients, Copywriting, Publishing, Writing | Leave a comment

Do you belong?

Posted on February 15, 2012

I follow people on Twitter and people follow me.  Twitter has been with us a while and now charities and corporate bodies are talking of accompanying their parters/investors and on whichever symbolic journey they want to take in business or … Continue reading →

Posted in Copywriting | 3 Comments

Social Media made easy

Posted on February 6, 2012

The folks at Instagram have helped us all out by boiling down the complex world(s) of Social Media into one easy page: Easy, ain’t it?

Posted in Uncategorized | Leave a comment

The Messages of 2011 – in review

Posted on January 25, 2012

Exactly 12 months ago, on 25th January 2011, the revolution in Egypt began. Wael Ghonim, a marketing manager for Google and political activist, used the social media site Facebook (have you heard of it?) to organise a campaign of non-violent … Continue reading →

Posted in Copywriting, Writing | 2 Comments

God Bless Editors Everywhere!

Posted on December 16, 2011

Having been published, and having advised others on marketing their books, I thought I had a pretty strong understanding of the processes that occur in producing a book. My experience in publishing just got a little wider. I just helped … Continue reading →

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