Author Archives:

About Rob Chidley

Professional copywriter, author and self-taught, improvisational gardener.

Introducing

Posted on November 24, 2011

Amy and I are proud to introduce to the world our son, Richard Charles Chidley, born at 19.56 on Wednesday 23rd November 2011.  He weighed in at 6lbs 8oz and is entirely handsome and perfect in every way. Amy experienced … Continue reading →

Posted in Uncategorized | 7 Comments

A quick note to say…

Posted on October 21, 2011

I’m the guest blogger for STEWARDSHIP, a rather different kind of finance organisation that helps charities and other worthy causes maximise their £giving power through tax efficiency and other clever means.  They balance the spiritual and practical very well, and … Continue reading →

Posted in Uncategorized | 2 Comments

Lemonade and other challenges

Posted on October 20, 2011

I love being a freelance copywriter.  One reason is that the hardest jobs are often the most fun, especially if they don’t end as you’d imagined in the beginning.  That’s the joy of the creative process. The tough tasks throw … Continue reading →

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Busy days

Posted on October 5, 2011

The next few days are packed with good stuff! Tomorrow I am interviewing a wonderful lady about her time in Austria when she ran a staging post for covert missionaries into Eastern-block states during the Cold War.  Afterwards, I am … Continue reading →

Posted in Clients, Copywriting, Publishing | 1 Comment

Christmas with the Copywriters

Posted on September 29, 2011

It is traditional at this time of year for supermarkets to stock their Seasonal Aisle with advent calendars, stollen and stocking-shaped packaging full of branded chocolate bars.  These corporate hogs must have an economic reason for doing so because they … Continue reading →

Posted in Clients, Copywriting | 1 Comment

The Dangers of Self-publishing

Posted on September 19, 2011

Yesterday afternoon, I passed through Hay-on-Wye.  Naturally, I could not resist the legendary bookshops.  In the last, before reluctantly turning for home, I found a book that should serve as a warning to all self-publishing authors: you may be gilt-embossing … Continue reading →

Posted in Author, Writing | 4 Comments

Natural Selection, Stupid People and words

Posted on September 16, 2011

Language changes; that’s the way it lives.  If we insist on entombing specific meaning within a specific word, then we risk the death of language. Change is good.  Mostly. But just like the evolution of organic species, I hope that … Continue reading →

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Non-Verbal Communication

Posted on September 12, 2011

I have just signed up for a course in British Sign Language (Stage One) with a local provider.  I’ve always wanted to learn BSL and be able to communicate in a way that relies wholly on observation, interaction and empathy … Continue reading →

Posted in Copywriting, Writing | 2 Comments

Moments of Clarity @Greenbelt 2011

Posted on August 31, 2011

Last weekend (August Bankholiday) was the weekend of the Greenbelt festival.  This year was entitled ‘Dreams of Home’ and many of the charities exhibiting at the event had taken this theme to heart and expressed it through their exhibition stands.  … Continue reading →

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I explode with questions

Posted on August 23, 2011

Briefs. I’m not talking about boxers, bloomers or drawers.  Neither am I referring to jockeys, keks, long johns, pants or undies.  I’m talking about that special document (drafted in conversation) which sets out the terms of our professional engagement. It … Continue reading →

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