Category Archives: Copywriting

Neologisms I’ve spotted

Posted on April 19, 2012 by

Apptivist – a fusion of smartphone app and activist. I have been recently working on a smartphone application concept for charities and businesses which want to engage their supporters/ customers in promoting their work.  This app harnesses phone tech and … Continue reading →

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KONY 2012 – a decade-long campaign reaches critical mass

Posted on March 8, 2012 by

Yesterday a video went viral.  Within hours the phrase KONY 2012 was appearing on facebook pages, twitter feeds, blogs, emails and various discussion fora.  The video was a 30 minute documentary by Jason Russell, a film-maker and founder of Invisible … Continue reading →

Posted in Copywriting, Publishing, Writing | 2 Comments

Looking for a freelancer?

Posted on February 22, 2012 by

I’ve just joined Guru.com – a new kind of website which allows freelancers place bids on live jobs in an international forum.  The only problem with this method of finding work is that the freelancer has to pay to bid on … Continue reading →

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Do you belong?

Posted on February 15, 2012 by

I follow people on Twitter and people follow me.  Twitter has been with us a while and now charities and corporate bodies are talking of accompanying their parters/investors and on whichever symbolic journey they want to take in business or … Continue reading →

Posted in Copywriting | 3 Comments

The Messages of 2011 – in review

Posted on January 25, 2012 by

Exactly 12 months ago, on 25th January 2011, the revolution in Egypt began. Wael Ghonim, a marketing manager for Google and political activist, used the social media site Facebook (have you heard of it?) to organise a campaign of non-violent … Continue reading →

Posted in Copywriting, Writing | 2 Comments

God Bless Editors Everywhere!

Posted on December 16, 2011 by

Having been published, and having advised others on marketing their books, I thought I had a pretty strong understanding of the processes that occur in producing a book. My experience in publishing just got a little wider. I just helped … Continue reading →

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Lemonade and other challenges

Posted on October 20, 2011 by

I love being a freelance copywriter.  One reason is that the hardest jobs are often the most fun, especially if they don’t end as you’d imagined in the beginning.  That’s the joy of the creative process. The tough tasks throw … Continue reading →

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Busy days

Posted on October 5, 2011 by

The next few days are packed with good stuff! Tomorrow I am interviewing a wonderful lady about her time in Austria when she ran a staging post for covert missionaries into Eastern-block states during the Cold War.  Afterwards, I am … Continue reading →

Posted in Clients, Copywriting, Publishing | 1 Comment

Christmas with the Copywriters

Posted on September 29, 2011 by

It is traditional at this time of year for supermarkets to stock their Seasonal Aisle with advent calendars, stollen and stocking-shaped packaging full of branded chocolate bars.  These corporate hogs must have an economic reason for doing so because they … Continue reading →

Posted in Clients, Copywriting | 1 Comment

Non-Verbal Communication

Posted on September 12, 2011 by

I have just signed up for a course in British Sign Language (Stage One) with a local provider.  I’ve always wanted to learn BSL and be able to communicate in a way that relies wholly on observation, interaction and empathy … Continue reading →

Posted in Copywriting, Writing | 2 Comments