Christmas with the Copywriters

It is traditional at this time of year for supermarkets to stock their Seasonal Aisle with advent calendars, stollen and stocking-shaped packaging full of branded chocolate bars.  These corporate hogs must have an economic reason for doing so because they do nothing without the motivation of £££. 

Someone must be buying that stuff.  At least it allows the rest of us to roll our eyes and share a wry groan.

There are other folk who must, in this post-equinox heatwave, stare down the barrel of a yule log.  Copywriters like me are busy writing Christmas Gift Catalogues and web copy to help charities raise money for aid projects at home and abroad.

I can’t yet announce which particular charity I recently wrote for (because the project is not with the printers) but I will say that I enjoyed writing 23 product descriptions and surrounding copy for print and web.

I hope that many people will be moved to buy goats, toilets, blankets, chickens, mosquito nets and herb gardens for those in need this Christmas.

I wonder if Supermarkets would ever create a Charity Aisle in their stores, with virtual gifts that people could purchase at the tills.  It would be easy to do.

I’d promise not to groan.

About Rob Chidley

Professional copywriter, trad-published author and improvisational gardener.
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1 Response to Christmas with the Copywriters

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