Christmas with the Copywriters

It is traditional at this time of year for supermarkets to stock their Seasonal Aisle with advent calendars, stollen and stocking-shaped packaging full of branded chocolate bars.  These corporate hogs must have an economic reason for doing so because they do nothing without the motivation of £££. 

Someone must be buying that stuff.  At least it allows the rest of us to roll our eyes and share a wry groan.

There are other folk who must, in this post-equinox heatwave, stare down the barrel of a yule log.  Copywriters like me are busy writing Christmas Gift Catalogues and web copy to help charities raise money for aid projects at home and abroad.

I can’t yet announce which particular charity I recently wrote for (because the project is not with the printers) but I will say that I enjoyed writing 23 product descriptions and surrounding copy for print and web.

I hope that many people will be moved to buy goats, toilets, blankets, chickens, mosquito nets and herb gardens for those in need this Christmas.

I wonder if Supermarkets would ever create a Charity Aisle in their stores, with virtual gifts that people could purchase at the tills.  It would be easy to do.

I’d promise not to groan.

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About Rob Chidley

Professional copywriter, trad-published author and improvisational gardener.
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