It is traditional at this time of year for supermarkets to stock their Seasonal Aisle with advent calendars, stollen and stocking-shaped packaging full of branded chocolate bars. These corporate hogs must have an economic reason for doing so because they do nothing without the motivation of £££.
Someone must be buying that stuff. At least it allows the rest of us to roll our eyes and share a wry groan.
There are other folk who must, in this post-equinox heatwave, stare down the barrel of a yule log. Copywriters like me are busy writing Christmas Gift Catalogues and web copy to help charities raise money for aid projects at home and abroad.
I can’t yet announce which particular charity I recently wrote for (because the project is not with the printers) but I will say that I enjoyed writing 23 product descriptions and surrounding copy for print and web.
I wonder if Supermarkets would ever create a Charity Aisle in their stores, with virtual gifts that people could purchase at the tills. It would be easy to do.
I’d promise not to groan.