Monthly Archives: January 2013

“Best mailing ever!”

In the close of 2012 I worked on a warm appeal for Scripture Union, asking their existing supporters for donations to fund their summer beach missions. The appeal ‘hit mats’ in early January and the response was terrific. For almost … Continue reading

Posted in Clients, Copywriting, Writing | 1 Comment

Drink your way through 2013

At the moment, a lot of my work seems to be in the area of writing fund-raising letters and collateral copy. This is stimulating work because you have to encapsulate the entire ‘ask’ in your opening line and then build … Continue reading

Posted in Copywriting, Writing | 3 Comments