Category Archives: Copywriting

Neologisms I’ve spotted

Apptivist – a fusion of smartphone app and activist. I have been recently working on a smartphone application concept for charities and businesses which want to engage their supporters/ customers in promoting their work.  This app harnesses phone tech and … Continue reading

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KONY 2012 – a decade-long campaign reaches critical mass

Yesterday a video went viral.  Within hours the phrase KONY 2012 was appearing on facebook pages, twitter feeds, blogs, emails and various discussion fora.  The video was a 30 minute documentary by Jason Russell, a film-maker and founder of Invisible … Continue reading

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Looking for a freelancer?

I’ve just joined Guru.com – a new kind of website which allows freelancers place bids on live jobs in an international forum.  The only problem with this method of finding work is that the freelancer has to pay to bid on … Continue reading

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Do you belong?

I follow people on Twitter and people follow me.  Twitter has been with us a while and now charities and corporate bodies are talking of accompanying their parters/investors and on whichever symbolic journey they want to take in business or … Continue reading

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The Messages of 2011 – in review

Exactly 12 months ago, on 25th January 2011, the revolution in Egypt began. Wael Ghonim, a marketing manager for Google and political activist, used the social media site Facebook (have you heard of it?) to organise a campaign of non-violent … Continue reading

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God Bless Editors Everywhere!

Having been published, and having advised others on marketing their books, I thought I had a pretty strong understanding of the processes that occur in producing a book. My experience in publishing just got a little wider. I just helped … Continue reading

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Lemonade and other challenges

I love being a freelance copywriter.  One reason is that the hardest jobs are often the most fun, especially if they don’t end as you’d imagined in the beginning.  That’s the joy of the creative process. The tough tasks throw … Continue reading

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